Practice Management Weekend
December 12-13, 2020 | 17 Hours of RACE Pending CE
Keynote Speaker: Shawn Achor
Harvard Researcher | Bestselling Author of The Happiness Advantage
Restoring a Culture of Confidence
Confidence, trust and job satisfaction are at historic lows. At the start of the economic collapse, Shawn worked with the world’s largest banks to restore confidence and forward progress. By researching the managers who maintained high levels of success and leadership during this challenging time, he found that our brains develop confidence based on the belief that our behavior matters towards creating the outcomes we desire. To overcome learned helplessness, we must create “wins” for our brain and train ourselves to be rational optimists. Based on the science of positive psychology and case studies of working with companies in the midst of an economic collapse, Shawn provides practical applications for raising the belief that individual behavior matters and strategies to help leaders to keep teams motivated and engaged.
Dr. Dave Nicol
Eric D. Garcia
Breaking Up Is Hard To Do - It's Not You - It's Me
Why blaming others for your dysfunctional team is likely to cause you never-ending pain.
In this session we put the common reasons why badly led teams are dysfunctional. We’ll also explore what you can do to assess your own leadership effectiveness and what you might want to do to improve your quality as a leader.
Top 3 reasons why teams are dysfunctional.
1. No sense of shared purpose.
2. Random hiring.
3. Hamster Wheel leader.
Diagnosing your problem: Here are some tests to identify your issues.
1. Can you articulate your why, what and how?
2. What is your staff turnover like?
What to do differently:
1. Create a shared vision consisting of a why, what and how.
2. Hire, manage and fire to that vision.
3. Install three types of meeting: Strategic planning, Team one to ones, operational.
4. Be a coach, not a director.
5. Reward and recognise progress.
6. Own your failures.
Breaking Up Is Hard To Do - It's Not Me... It's You!
We all have bad apples on our team and some of us even hired these people!
We are human and despite our best efforts, we can and do hire people who are not the right fit for a job or a team. But how do we correct the behaviour?
In this session we cover:
1. The two categories of performance issues all problems fall into.
2. How to address small problems early.
3. What to do when problems can't be fixed and it's time for someone to leave the team.
4. What not to do in these cases.
Riding Life's Waves For Better Careers
The current talent crisis has placed practices in peril due to the lack of qualified staff to meet demand. Burn out is one of the issues highlighted as an underlying cause of this shortage. In this session, we will explore the two high risk periods many veterinary professionals report career burnout.
The first 12 months post graduation and the period roughly five year after. In this session we explore the causes of burnout in each situation and explore a goal setting framework which can be used to stay focussed, get clear on purpose and create self esteem building moments for happier careers. In doing so, catch and ride a career wave.
Life and our careers require us to ride more than one wave. "Success", purpose and opportunity has to be built again and again. Listen in to this inspiring talk and learn how to ride that personal growth wave.
“Have You Scheduled Your Next Appointment?” Exploring Client Retention Strategies
Does your veterinary practice prioritize your current clients? New clients are great and a sign of potential growth, however, a stronger sign of success is keeping your current clients happy. Just the smallest increase in client retention could mean thousands of dollars in recurring additional revenue, along with the added security of regular clientele. It is absolutely crucial that you and your team understand exactly what client retention is, what your numbers are, and how you can improve — and not only for the financial side of your business, either. Recurring clients know that regular preventive visits are the best medicine, and that should be the gold standard. In this talk, I will share real stories of real veterinary practices and how they have improved their own client retention using simple, but clear and valuable methods. We will talk about increasing reminder compliance, client touchpoints, messaging, lapsing patient campaigns, and digital tools that aid in client retention.
Measuring Growth In Barks, Meows, and Likes: The Purrfect Social Media Strategy
Social media is not just for sharing memes and collecting followers: when used effectively, and with the right strategies, it's a successful business tool. Social media strategy is about finding and creating more loyal clients by attracting them with your online presence and keeping them with friendly and relatable engagement strategies. In this session, we’ll talk about how to better express your practice across social platforms, the best ways to run both paid and organic ads, and how to fit your clinic’s socials into your overall marketing strategy without taking too much of your valuable time helping patients daily. As you try each new social media marketing campaign, we’ll also go over techniques to tracking your metrics so that your success becomes a science. After you’ve completed session, you’ll be ready to create a social media strategy that not only looks good but works, too.
Help! My Practice Isn’t Growing: Marketing Success Stories
It's no secret that growth takes time, but to truly scale you not only have to want growth but be willing to push for change. This lecture dissects real case studies from practices at all stages, including those that went from a place of struggle to a place of growth and even practices that were already seeing steady growth accelerate into a place of established success. Along the way, I’ll give you actionable, practical tips you can apply and implement back at your own practice. I’ll also talk about practices that have had massive success, and how that success was made in a series of simple steps towards change. We’ll these topics:
● Client retention and scaling
● Social media marketing
● Video marketing
● Harnessing the power of positive reviews
● Pay per click campaigns
● And more.
Come and learn from tried and true growth strategies so your practice can make positive steps towards positive growth, regardless of whether you’re the new practice owner in the area, or your clinic has been around for decades.
7 Shared Qualities of The Best Veterinary Teams
After observing dozens of veterinary practices across the North America and the U.K., Bash Halow thinks he knows the essential ingredients of what makes practice teams great.
Full of stories, insight, and the latest data, this lecture illuminates what attracts the best team members, keeps them engaged, and keeps them performing at their very best.
Everything I Needed to Know about Veterinary Management, I Learned From Chickens
There is a lot of research showing that animal and human behavior have a number of crossover points. What if we could better learn how to manage human actions in the workplace by thinking about them from an animal’s perspective? Maybe not of interest to your average MBA student, but for an audience of veterinary professionals, this could be great fun!
Some of the major behavioral questions we’ll discuss include:
The pecking order and what to do if you’re on the bottom roost
Why do alpha males insist on dominating the others in the group and how to neuter such behavior?
Go lay an egg in your own nest. What to do when employees glom onto the success of others.
What chickens can teach us about effective communication
What to do when your ‘flock’ rejects one of your ‘chicks’
Humans are animals too. Understanding human behavior by way of animals, creatures that we are drawn to and understand, may unlock better ways for us to succeed as leaders and to earn trust as colleagues.
I’ve Told Them 100 Times, And It Still Doesn’t Get Done
One of the most uncomfortable parts of managing a team is the policing. Why do you have to constantly remind employees of the rules? What do you do if you correct a team member and they give you looks that could kill? What if you tell an employee to do something and they tell you that they don’t have time or seem to blow you off? What if a worker says he’s going to do something, yet over and over again, he fails to get the work done?
Should you lose your cool? Sit on your anger?
Let’s look at why employees do or don’t do what they’re told and the best way to respond as a leader. As usual Bash finds the right balance between hard data, personal stories, and earnest inquisitiveness.
Fifty Shades of Fees: Pricing Services and Products
Knowing the true cost of a product or service helps veterinary practices with pricing decisions. Published resources like the Well-Managed Practice Benchmarks Study and the AAHA Fee Reference provide guidance too. The “top 50” most frequently used fee codes in your practice also tell a story. But is it a happy one or a horror story? Join us to gain insights into the latest pricing trends and the impact your “top 50” fee codes have on the practice.
Profit Isn’t a 4-Letter !*#@ - 5 Critical Steps to Hit Your Goals:
Part One & Part Two
Minor, painless changes can result in significant improvements when it comes to the business side of patient care. Making your practice more profitable and positioning it for continued success isn’t just about the money. Profit gives you the ability to pay your bills without worry, continue to invest in enhanced patient care and take care of your team with fair compensation and benefits and ensure the practice has value when you’re ready to sell. We’ll cover five steps that are critical to your success.
Sponsored Speakers & Sessions
What are the options available to help pay for veterinary care?
This session will discuss what options are available for veterinary care and when is the best time to have the discussion with your client.
Eric D. Garcia
Building Digital Care
Now more than ever leveraging digital tools in your practice is key in keeping yourself connected to clients. However utilizing certain digital strategies or tools can also help practices not only stay engaged with clients but allow better insight into client compliance, inventory management, and more. Industry expert and IT digital strategist Eric Garcia will share with you key areas your practice should consider when digitizing your practice. Eric will cover topics like telemedicine, reminder compliance, e-commerce, and social media.
Michael T. Robbins, DVM
Elaine Blythe, PharmD
Speaking of Things that Can Kill You...Human
Health Hazards of Veterinary Medications
The goal of One Medicine is to facilitate the creation of beneficial relationships between human medicine and veterinary medicine for the benefit of public health. If you received a call from a human emergency department regarding the accidental or intentional exposure to certain veterinary drugs, what could you communicate to them to help save a human life? Join us for insight on the medical management of human patients who have been exposed to, or voluntarily ingested, hazardous veterinary drugs.